Top 10 ways to market your business.

  1. Accept speaking opportunities online and in-person.
  2. Create YouTube videos, either pre-recorded or LIVE – (I test my recordings with Zoom and watch my replay to make improvements).
  3. Podcast – if you don’t like being in front of the camera, be behind the microphone.
  4. Write Linkedin articles – Share tips and keep it brief to build your credibility as an expert in your field.
  5. Use Social media – it’s FREE, you don’t have to buy ads to start. Don’t be on every platform, start with one and build up).
  6. Cross-promote and let others know you are on another social media platform – for example, make a FB post letting that audience know you’ve just posted a LinkedIn article and vice versa.
  7. Build your eNewsletter – add your new customers when they on-board, ask your prospects if they’d like to receive it, add and also invite partners/vendors to write in the “expert’s corner” on their specialty.
  8. Networking – focus on like-minded events, focus on where you know your customers may be.
  9. Volunteer – Shows you care about a cause and gives your business exposure, donate time by organizing a team volunteer outing, donate money by organizing a campaign. Be consistent. Support a cause that is in line with your beliefs or mission.
  10. Buy a tee or polo with your logo on front and slogan & website on the back – wear it on the weekends and when you’re not professionally dressed.

I do all of these things, but I started slowly and added along the way. If you have questions, please reach out to info@hawkbg.com.

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